Borrow my tried and tested content marketing plan templates for Notion, Excel, and Google Sheets.
Author Archives: Tabitha Whiting
How to come up with content ideas: 15 examples to inspire yours
Stuck on what to create next? Here’s a practical framework for generating content ideas, plus 15 real examples.
Best marketing substacks: 11 newsletters worth your inbox space in 2026
11 marketing substacks worth your time in 2026. Growth tactics, creative campaign examples, and strategic insights from marketers in the trenches.
12 types of content marketing and when to use them (with real examples)
Types of content marketing explained with examples: 1. Case studies (Vector’s Proven Playbooks) 2. Product demos (Notion, Hex) 3. Original research (Typeform, Ravio) 4. Video content (UserEvidence)
10 creative content marketing examples to spark fresh ideas
Creative content marketing examples to inspire your next campaign. 1. Typeform’s Get Real interactive content 2. WePresent editorial platform 3. Lovable’s user-generated ‘Discover’ showcase
12 must-subscribe content marketing newsletters for 2026
The 12 content marketing newsletters worth subscribing to in 2026. Real lessons, creative examples, and practical strategies from your peers.
20 inspirational B2B content marketing examples for 2026
Standout B2B content marketing examples for your swipe file – creative, smart, unique.
The best freelance content writers for B2B SaaS in the UK [2026]
Compare the best freelance content writers with B2B SaaS experience, to find the right fit for your goals.
Climate tech marketing: What 12 experts wish every founder knew
How to approach marketing as a climate tech startup – advice from 12 industry experts.
All the content marketing insights I’ve bookmarked this year so far
Featuring content marketing insights and advice from thought leaders like Ashley Segura, Sam Browne, Erica Schneider, and Tomek Rudzki.
Tabitha Whiting: High-impact content for high-impact startups 