How to write a case study (or customer story) with impact – and a free template to get you started.
Category Archives: content planning
9 free blog post templates for 2026: one for every kind of post you’ll write
9 free blog post templates, and when to use each one. Covers guides, how-tos, data-led posts, competitor comparisons, case studies and more
How to run a content audit (+ free content audit template)
A free content audit template (excel / gsheets). Evaluate performance, quality, and ICP alignment across your content library – and turn the audit into an actionable plan.
Content marketing plan templates for Excel, Google Sheets, Notion (+ how to create your own)
Borrow my tried and tested content marketing plan templates for Notion, Excel, and Google Sheets.
How to come up with content ideas: 15 examples to inspire yours
Stuck on what to create next? Here’s a practical framework for generating content ideas, plus 15 real examples.
10 creative content marketing examples to spark fresh ideas
Creative content marketing examples to inspire your next campaign. 1. Typeform’s Get Real interactive content 2. WePresent editorial platform 3. Lovable’s user-generated ‘Discover’ showcase
20 inspirational B2B content marketing examples for 2026
Standout B2B content marketing examples for your swipe file – creative, smart, unique.
Atomic Habits by James Clear [10 minute summary]
Atomic Habits by James Clear plots framework for making new habits stick – here’s a summary.
How to refresh content to stop performance decline (ft. examples)
Content refreshes keep content up-to-date and accurate, crucial for great user experience and for maintaining (even increasing) SEO performance.
11 ways to repurpose content [with real examples]
11 examples of how to repurpose content. 1. The Shopify Masters podcast – podcast to blog. 2. Grace Beverley’s Working Hard, Hardly Working – podcast to video clips for social media. 3. Ravio’s Compensation Trends report – report to blogs…
