Skip to content

Content strategist, writer, advisor for B2B startups

  • 🏠 Home
  • πŸ“‚ Portfolio
    • Illustration
  • πŸ“§ Content Ideas
  • πŸ“ Blog
    • Climate communication
    • Content tools and templates
    • Content marketing examples

Category Archives: content marketing

How to run a content audit (+ free content audit template)

Content audit template for Excel / Google Sheets - free download

A free content audit template (excel / gsheets). Evaluate performance, quality, and ICP alignment across your content library – and turn the audit into an actionable plan.

Posted byTabitha WhitingJune 8, 2026June 18, 2026Posted incontent marketing, content planning, SEOTags:content marketing, content tools, free tools, SEO, startup marketing

The only B2B content marketing strategy template you need

B2B content marketing 
strategy templates [free] – header image

A free B2B content marketing strategy template built from real experience of what’s actually needed – covering goals, audience, content principles, pillars, and metrics.Β 

Posted byTabitha WhitingMay 25, 2026May 25, 2026Posted incontent marketing, content strategyTags:content strategy, free tools

Content marketing plan templates for Excel, Google Sheets, Notion (+ how to create your own)

header content marketing plan template

Borrow my tried and tested content marketing plan templates for Notion, Excel, and Google Sheets.

Posted byTabitha WhitingApril 24, 2026May 25, 2026Posted incontent planning, content tools, UncategorisedTags:free tools1 Comment on Content marketing plan templates for Excel, Google Sheets, Notion (+ how to create your own)

How to come up with content ideas: 15 examples to inspire yours

Stuck on what to create next? Here’s a practical framework for generating content ideas, plus 15 real examples.

Posted byTabitha WhitingMarch 8, 2026May 25, 2026Posted incontent marketing, content planningTags:content examples1 Comment on How to come up with content ideas: 15 examples to inspire yours

Best marketing substacks: 11 newsletters worth your inbox space in 2026

11 marketing substacks worth your time in 2026. Growth tactics, creative campaign examples, and strategic insights from marketers in the trenches.

Posted byTabitha WhitingJanuary 10, 2026February 11, 2026Posted incontent marketingTags:startup marketing

10 creative content marketing examples to spark fresh ideas

Creative content marketing examples to inspire your next campaign. 1. Typeform’s Get Real interactive content 2. WePresent editorial platform 3. Lovable’s user-generated ‘Discover’ showcase

Posted byTabitha WhitingJanuary 1, 2026March 8, 2026Posted incontent marketing, content planningTags:content examples, content marketing

12 must-subscribe content marketing newsletters for 2026

The 12 content marketing newsletters worth subscribing to in 2026. Real lessons, creative examples, and practical strategies from your peers.

Posted byTabitha WhitingDecember 31, 2025March 8, 2026Posted incontent marketingTags:content marketing, startup marketing

20 inspirational B2B content marketing examples for 2026

photo of a library with a ladder next to the bookshelves

Standout B2B content marketing examples for your swipe file – creative, smart, unique.

Posted byTabitha WhitingDecember 21, 2025May 25, 2026Posted incontent marketing, content planning, content writingTags:content examples3 Comments on 20 inspirational B2B content marketing examples for 2026

The best freelance content writers for B2B SaaS in the UK [2026]

photo of a writer, sat at a black desk. in front of a windowsill filled with green plants

Compare the best freelance content writers with B2B SaaS experience, to find the right fit for your goals.

Posted byTabitha WhitingDecember 16, 2025May 25, 2026Posted incontent marketing, working with freelancers2 Comments on The best freelance content writers for B2B SaaS in the UK [2026]

All the content marketing insights I’ve bookmarked this year so far

Featuring content marketing insights and advice from thought leaders like Ashley Segura, Sam Browne, Erica Schneider, and Tomek Rudzki.

Posted byTabitha WhitingJune 1, 2025September 13, 2025Posted incontent marketing, content strategy

Posts pagination

1 2 3 4 Older posts
  • LinkedIn
  • Mail
  • 🏠 Home
  • πŸ“‚ Portfolio
  • πŸ“§ Content Ideas
  • πŸ“ Blog
Content strategist, writer, advisor for B2B startups, Create a website or blog at WordPress.com
  • Subscribe Subscribed
    • Content strategist, writer, advisor for B2B startups
    • Already have a WordPress.com account? Log in now.
    • Content strategist, writer, advisor for B2B startups
    • Subscribe Subscribed
    • Sign up
    • Log in
    • Report this content
    • View site in Reader
    • Manage subscriptions
    • Collapse this bar