How to write a case study (or customer story) with impact – and a free template to get you started.
Category Archives: content marketing
9 free blog post templates for 2026: one for every kind of post you’ll write
9 free blog post templates, and when to use each one. Covers guides, how-tos, data-led posts, competitor comparisons, case studies and more
How to run a content audit (+ free content audit template)
A free content audit template (excel / gsheets). Evaluate performance, quality, and ICP alignment across your content library – and turn the audit into an actionable plan.
The only B2B content marketing strategy template you need
![B2B content marketing
strategy templates [free] – header image](https://tabithawhiting.com/wp-content/uploads/2026/05/b2b-content-marketing-e280a8strategy-templates-free-e28093-header-image-e1779702539754.png?w=1200)
A free B2B content marketing strategy template built from real experience of what’s actually needed – covering goals, audience, content principles, pillars, and metrics.
Content marketing plan templates for Excel, Google Sheets, Notion (+ how to create your own)
Borrow my tried and tested content marketing plan templates for Notion, Excel, and Google Sheets.
How to come up with content ideas: 15 examples to inspire yours
Stuck on what to create next? Here’s a practical framework for generating content ideas, plus 15 real examples.
Best marketing substacks: 11 newsletters worth your inbox space in 2026
11 marketing substacks worth your time in 2026. Growth tactics, creative campaign examples, and strategic insights from marketers in the trenches.
10 creative content marketing examples to spark fresh ideas
Creative content marketing examples to inspire your next campaign. 1. Typeform’s Get Real interactive content 2. WePresent editorial platform 3. Lovable’s user-generated ‘Discover’ showcase
12 must-subscribe content marketing newsletters for 2026
The 12 content marketing newsletters worth subscribing to in 2026. Real lessons, creative examples, and practical strategies from your peers.
20 inspirational B2B content marketing examples for 2026
Standout B2B content marketing examples for your swipe file – creative, smart, unique.
