Most startup content follows the same playbook – generic, forgettable, written by someone (or some AI tool) who doesn’t actually understand your audience or the intricacies of the solution you offer. It’s there to make your brand stand out as a market leader, but it falls flat. 

My expertise lies in two areas: developing the right strategic content foundations for early-stage startups, and writing in-depth, research-driven content that builds brand authority.

Based in Manchester, UK. Currently Content Lead at Ravio. Cat mum to Alfie and Betty. Find me watching true crime with knitting in hand, or maybe at a Martha gig. Always interested in projects that make the world a little better.