SEO – Content strategist, writer, advisor for B2B startups

How to run a content audit (+ free content audit template)

Content audit template for Excel / Google Sheets - free download

A free content audit template (excel / gsheets). Evaluate performance, quality, and ICP alignment across your content library – and turn the audit into an actionable plan.

8 best keyword clustering tools (ft. price, free trials, reviews)

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Boost SEO performance with the 8 best keyword clustering tools – from Semrush, to Ahrefs, to Keyclusters, and more.

The topic cluster model, explained

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The topic cluster model is an effective way to improve SEO performance whilst also ensuring content is well-organised and targets the topics your audience actually care about.