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Tag Archives: content marketing

B2B case study template: how to write a customer story people actually read

B2B case study template

How to write a case study (or customer story) with impact – and a free template to get you started.

Posted byTabitha WhitingOctober 3, 2026October 18, 2026Posted incontent marketing, content planning, SEOTags:content marketing, content tools, free tools, SEO, startup marketing

9 free blog post templates for 2026: one for every kind of post you’ll writeΒ 

Free blog post template pack

9 free blog post templates, and when to use each one. Covers guides, how-tos, data-led posts, competitor comparisons, case studies and more

Posted byTabitha WhitingSeptember 30, 2026October 3, 2026Posted incontent marketing, content planning, SEOTags:content marketing, content tools, free tools, SEO, startup marketing

How to run a content audit (+ free content audit template)

Content audit template for Excel / Google Sheets - free download

A free content audit template (excel / gsheets). Evaluate performance, quality, and ICP alignment across your content library – and turn the audit into an actionable plan.

Posted byTabitha WhitingJune 8, 2026October 3, 2026Posted incontent marketing, content planning, SEOTags:content marketing, content tools, free tools, SEO, startup marketing

10 creative content marketing examples to spark fresh ideas

Creative content marketing examples to inspire your next campaign. 1. Typeform’s Get Real interactive content 2. WePresent editorial platform 3. Lovable’s user-generated ‘Discover’ showcase

Posted byTabitha WhitingJanuary 1, 2026March 8, 2026Posted incontent marketing, content planningTags:content examples, content marketing

12 must-subscribe content marketing newsletters for 2026

The 12 content marketing newsletters worth subscribing to in 2026. Real lessons, creative examples, and practical strategies from your peers.

Posted byTabitha WhitingDecember 31, 2025March 8, 2026Posted incontent marketingTags:content marketing, startup marketing

8 best keyword clustering tools (ft. price, free trials, reviews)

Photo of a cluster of small red and white flowers on a leaf background

Boost SEO performance with the 8 best keyword clustering tools – from Semrush, to Ahrefs, to Keyclusters, and more.

Posted byTabitha WhitingOctober 7, 2024January 26, 2026Posted incontent marketing, SEOTags:content marketing, content strategy, content tools, SEO, topic clusters1 Comment on 8 best keyword clustering tools (ft. price, free trials, reviews)

The topic cluster model, explained

Photo of two bunches of purple grapes shown hanging on their vine. The background is a blurred green field.

The topic cluster model is an effective way to improve SEO performance whilst also ensuring content is well-organised and targets the topics your audience actually care about.

Posted byTabitha WhitingOctober 2, 2024August 24, 2025Posted incontent marketing, content strategy, SEOTags:content marketing, SEO, topic clusters2 Comments on The topic cluster model, explained

How to build an effective content calendar (ft. templates and tools)

Photo of two women standing at a white board plotting out a content calendar for various social media channels

Guidance on how to build an effective content calendar, plus the best tools to get started – Trello, ClickUp, Notion, and more

Posted byTabitha WhitingSeptember 24, 2024January 1, 2026Posted incontent marketing, content planningTags:content marketing, startup marketing7 Comments on How to build an effective content calendar (ft. templates and tools)

The complete guide to content marketing for startups

Photo of a group of hikers being guided by a walking guide through lush green fields

Learn how to master content marketing as a startup – create an effective content strategy to build brand awareness and generate inbound leads.

Posted byTabitha WhitingSeptember 19, 2024January 1, 2026Posted incontent marketing, content strategyTags:content design, content marketing, content strategy, content writing, startup marketing8 Comments on The complete guide to content marketing for startups
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