How to write a case study (or customer story) with impact – and a free template to get you started.
Category Archives: SEO
9 free blog post templates for 2026: one for every kind of post you’ll write
9 free blog post templates, and when to use each one. Covers guides, how-tos, data-led posts, competitor comparisons, case studies and more
How to run a content audit (+ free content audit template)
A free content audit template (excel / gsheets). Evaluate performance, quality, and ICP alignment across your content library – and turn the audit into an actionable plan.
The best content refresh tools to optimise SEO performance in 2025
Explore the top tools for refreshing and optimising existing content. 1. Google Search Console. 2. Animalz Revive. 3. MarketMuse. 4. SEOwind. 5. Clearscope. 6. SurferSEO. 7. Dashboard.
How to refresh content to stop performance decline (ft. examples)
Content refreshes keep content up-to-date and accurate, crucial for great user experience and for maintaining (even increasing) SEO performance.
25 best-in-class pillar page examples to help you get started
Need inspiration before you start creating topic clusters? Here are 25 pillar page examples from top brands like Hubspot, Semrush, Zapier, and more.
5 topic cluster examples to help you get inspired
Get inspired with 5 topic cluster examples from Hubspot, Semrush, Zapier, and more.
8 best keyword clustering tools (ft. price, free trials, reviews)
Boost SEO performance with the 8 best keyword clustering tools – from Semrush, to Ahrefs, to Keyclusters, and more.
The topic cluster model, explained
The topic cluster model is an effective way to improve SEO performance whilst also ensuring content is well-organised and targets the topics your audience actually care about.
