content planning – Page 2 – Content strategist, writer, advisor for B2B startups

How to create compelling original research content

Original research content is a great way to differentiate your brand and build topical authority, through unique data insights and new angles.

How to address audience pain points through content

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Content that empathises with and helps to solve the real pain points of your target audience builds brand trust and increases conversions – here’s how.

How to implement content pillars for a more focused content strategy

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Content pillars are the 3-5 topics that you want your brand to be seen as an expert on – a vital foundation for great content marketing.

How to build an effective content calendar (ft. templates and tools)

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Guidance on how to build an effective content calendar, plus the best tools to get started – Trello, ClickUp, Notion, and more