How to approach marketing as a climate tech startup – advice from 12 industry experts.
Author Archives: Tabitha Whiting
All the content marketing insights I’ve bookmarked this year so far
Featuring content marketing insights and advice from thought leaders like Ashley Segura, Sam Browne, Erica Schneider, and Tomek Rudzki.
5 (research-backed) climate communication principles for messages that actually work
For clear climate change communication, stick to these 5 principles. 1) Find messengers people actually trust. 2) Know your audience inside out. 3) Share human stories, not abstract statistics. 4) Balance fear with hope. 5) Start conversations, not lectures.
Climate change discussions: Why two-way dialogue beats lectures every time
We need more climate change discussions and conversations, because two-way dialogue is way more effective.
Climate storytelling: Why personal accounts matter more than facts alone
Incorporating climate change stories of human, local effects is vital to drive action from climate campaigns.
Trusted messengers make all the difference in climate campaigns
Partnering with a trusted voice as the messenger is key to success for climate campaigns – here’s why and how to get it right.
Why your target audience matters in climate change communication
Climate communication needs to be tailored to the priorities and values of a specific audience to be effective
Climate hope and positivity are key to communicating climate change
To effectively drive action, it’s vital to leave room for climate hope when we communicate about the climate crisis – here’s why.
The best content refresh tools to optimise SEO performance in 2025
Explore the top tools for refreshing and optimising existing content. 1. Google Search Console. 2. Animalz Revive. 3. MarketMuse. 4. SEOwind. 5. Clearscope. 6. SurferSEO. 7. Dashboard.
Atomic Habits by James Clear [10 minute summary]
Atomic Habits by James Clear plots framework for making new habits stick – here’s a summary.
Content strategist, writer, advisor for B2B startups 