10 examples of subject matter expert content. 1. Clay’s ‘build in public’ blogs. 2. Sylvera’s research write ups. 3. Lattice’s interwoven expert quotes. 4. Ravio’s FAQs article. 5. Watershed’s expert-led webinar series…
Author Archives: Tabitha Whiting
Real-life examples of customer pain points (+ content ideas to solve them)
Customer pain point examples. Example 1: Customer pain points for a Head of Sustainability persona. Example 2: Customer pain points for a HR or People Team leader persona…
7 examples of content pillars [2025 edition]
7 examples of original research content. 1. Buffer’s content pillars. 2. Zapier’s content pillars. 3. Culture Amp’s content pillars. 4. Shopify’s content pillars. 5. Miro’s content pillars. 6. Slack’s content pillars…
Content calendar templates for Notion, Google Sheets, and Excel
Free tools: steal my tried and tested content calendar templates for Notion, Excel, and Google Sheets.
How to create compelling original research content
Original research content is a great way to differentiate your brand and build topical authority, through unique data insights and new angles.
How to harness subject matter experts for higher quality content
Subject matter experts bring knowledge and first-hand experience to content, improving its quality.
How to address audience pain points through content
Content that empathises with and helps to solve the real pain points of your target audience builds brand trust and increases conversions – here’s how.
How to implement content pillars for a more focused content strategy
Content pillars are the 3-5 topics that you want your brand to be seen as an expert on – a vital foundation for great content marketing.
25 best-in-class pillar page examples to help you get started
Need inspiration before you start creating topic clusters? Here are 25 pillar page examples from top brands like Hubspot, Semrush, Zapier, and more.
5 topic cluster examples to help you get inspired
Get inspired with 5 topic cluster examples from Hubspot, Semrush, Zapier, and more.
Content strategist, writer, advisor for B2B startups 