Standout B2B content marketing examples for your swipe file – creative, smart, unique.
Category Archives: content planning
Atomic Habits by James Clear [10 minute summary]
Atomic Habits by James Clear plots framework for making new habits stick – here’s a summary.
How to refresh content to stop performance decline (ft. examples)
Content refreshes keep content up-to-date and accurate, crucial for great user experience and for maintaining (even increasing) SEO performance.
11 ways to repurpose content [with real examples]
11 examples of how to repurpose content. 1. The Shopify Masters podcast – podcast to blog. 2. Grace Beverley’s Working Hard, Hardly Working – podcast to video clips for social media. 3. Ravio’s Compensation Trends report – report to blogs…
Content repurposing guide: get more from existing content
Content repurposing is the practice of reusing a piece of existing content in new ways to increase the reach of its message and create a more efficient content engine.
Content calendar templates for Notion, Google Sheets, and Excel
Free tools: steal my tried and tested content calendar templates for Notion, Excel, and Google Sheets.
How to create compelling original research content
Original research content is a great way to differentiate your brand and build topical authority, through unique data insights and new angles.
How to address audience pain points through content
Content that empathises with and helps to solve the real pain points of your target audience builds brand trust and increases conversions – here’s how.
How to implement content pillars for a more focused content strategy
Content pillars are the 3-5 topics that you want your brand to be seen as an expert on – a vital foundation for great content marketing.
How to build an effective content calendar (ft. templates and tools)
Guidance on how to build an effective content calendar, plus the best tools to get started – Trello, ClickUp, Notion, and more
Tabitha Whiting: High-impact content for high-impact startups 