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Category Archives: content marketing

How to come up with content ideas: 15 examples to inspire yours

Stuck on what to create next? Here’s a practical framework for generating content ideas, plus 15 real examples.

Posted byTabitha WhitingMarch 8, 2026March 8, 2026Posted incontent marketing, content planningTags:content examples

Best marketing substacks: 11 newsletters worth your inbox space in 2026

11 marketing substacks worth your time in 2026. Growth tactics, creative campaign examples, and strategic insights from marketers in the trenches.

Posted byTabitha WhitingJanuary 10, 2026February 11, 2026Posted incontent marketingTags:startup marketing

10 creative content marketing examples to spark fresh ideas

Creative content marketing examples to inspire your next campaign. 1. Typeform’s Get Real interactive content 2. WePresent editorial platform 3. Lovable’s user-generated ‘Discover’ showcase

Posted byTabitha WhitingJanuary 1, 2026March 8, 2026Posted incontent marketing, content planningTags:content examples, content marketing

12 must-subscribe content marketing newsletters for 2026

The 12 content marketing newsletters worth subscribing to in 2026. Real lessons, creative examples, and practical strategies from your peers.

Posted byTabitha WhitingDecember 31, 2025March 8, 2026Posted incontent marketingTags:content marketing, startup marketing

20 inspirational B2B content marketing examples for 2026

photo of a library with a ladder next to the bookshelves

Standout B2B content marketing examples for your swipe file – creative, smart, unique.

Posted byTabitha WhitingDecember 21, 2025March 8, 2026Posted incontent marketing, content planning, content writingTags:content examples1 Comment on 20 inspirational B2B content marketing examples for 2026

The best freelance content writers for B2B SaaS in the UK [2026]

photo of a writer, sat at a black desk. in front of a windowsill filled with green plants

Compare the best freelance content writers with B2B SaaS experience, to find the right fit for your goals.

Posted byTabitha WhitingDecember 16, 2025February 25, 2026Posted incontent marketing, working with freelancers2 Comments on The best freelance content writers for B2B SaaS in the UK [2026]

All the content marketing insights I’ve bookmarked this year so far

Featuring content marketing insights and advice from thought leaders like Ashley Segura, Sam Browne, Erica Schneider, and Tomek Rudzki.

Posted byTabitha WhitingJune 1, 2025September 13, 2025Posted incontent marketing, content strategy

The best content refresh tools to optimise SEO performance in 2025

A pineapple in a swimming pool

Explore the top tools for refreshing and optimising existing content. 1. Google Search Console. 2. Animalz Revive. 3. MarketMuse. 4. SEOwind. 5. Clearscope. 6. SurferSEO. 7. Dashboard.

Posted byTabitha WhitingFebruary 18, 2025March 1, 2025Posted incontent marketing, content tools, SEO

Atomic Habits by James Clear [10 minute summary]

Photo of a clock on a pink and blue background

Atomic Habits by James Clear plots framework for making new habits stick – here’s a summary.

Posted byTabitha WhitingFebruary 11, 2025February 11, 2025Posted incontent planning

The best climate tech content writers [2025 edition]

photo of a writer wearing a yellow jumper sitting at a wooden desk writing on a laptop

17 climate tech content writers to build your brand in 2025. 1. Tabitha Whiting. 2. Antonio Salituro. 3. Rachel Baker. 4. George Geeley. 5. Nici West. 6. Molly Millar. 7. Erica Eller. 8. Amelia Zimmerman. 9. Meg Kendall…

Posted byTabitha WhitingFebruary 4, 2025July 19, 2025Posted inclimate communication, content marketing, working with freelancers

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