Tabitha Whiting

Content calendar templates for Notion, Google Sheets, and Excel

Content calendar templates for Notion, Google Sheets, Excel

Free tools: steal my tried and tested content calendar templates for Notion, Excel, and Google Sheets.

How to create compelling original research content

Original research content is a great way to differentiate your brand and build topical authority, through unique data insights and new angles.

How to harness subject matter experts for higher quality content

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Subject matter experts bring knowledge and first-hand experience to content, improving its quality.

How to address audience pain points through content

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Content that empathises with and helps to solve the real pain points of your target audience builds brand trust and increases conversions – here’s how.

How to implement content pillars for a more focused content strategy

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Content pillars are the 3-5 topics that you want your brand to be seen as an expert on – a vital foundation for great content marketing.

25 best-in-class pillar page examples to help you get started

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Need inspiration before you start creating topic clusters? Here are 25 pillar page examples from top brands like Hubspot, Semrush, Zapier, and more.

5 topic cluster examples to help you get inspired

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Get inspired with 5 topic cluster examples from Hubspot, Semrush, Zapier, and more.

8 best keyword clustering tools (ft. price, free trials, reviews)

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Boost SEO performance with the 8 best keyword clustering tools – from Semrush, to Ahrefs, to Keyclusters, and more.

The topic cluster model, explained

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The topic cluster model is an effective way to improve SEO performance whilst also ensuring content is well-organised and targets the topics your audience actually care about.

How to build an effective content calendar (ft. templates and tools)

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Guidance on how to build an effective content calendar, plus the best tools to get started – Trello, ClickUp, Notion, and more