content examples – Tabitha Whiting: High-impact content for high-impact startups

10 creative content marketing examples to spark fresh ideas

Creative content marketing examples to inspire your next campaign. 1. Typeform’s Get Real interactive content 2. WePresent editorial platform 3. Lovable’s user-generated ‘Discover’ showcase

20 inspirational B2B content marketing examples for 2026

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Standout B2B content marketing examples for your swipe file – creative, smart, unique.

Tip-top examples of original research in content marketing

Content examples: original research content

11 examples of original research content. 1. Gong’s Gong Lab Series. 2. Kamma’s analysis of credible climate transition plans. 3. Supercritical’s biochar market outlook report…

11 ways to repurpose content [with real examples]

11 examples of how to repurpose content. 1. The Shopify Masters podcast – podcast to blog. 2. Grace Beverley’s Working Hard, Hardly Working – podcast to video clips for social media. 3. Ravio’s Compensation Trends report – report to blogs…

10 stellar examples of subject matter expert content

Content examples: subject matter expert content

10 examples of subject matter expert content. 1. Clay’s ‘build in public’ blogs. 2. Sylvera’s research write ups. 3. Lattice’s interwoven expert quotes. 4. Ravio’s FAQs article. 5. Watershed’s expert-led webinar series…

Real-life examples of customer pain points (+ content ideas to solve them)

Customer pain point examples. Example 1: Customer pain points for a Head of Sustainability persona. Example 2: Customer pain points for a HR or People Team leader persona…

7 examples of content pillars [2025 edition]

7 examples of original research content. 1. Buffer’s content pillars. 2. Zapier’s content pillars. 3. Culture Amp’s content pillars. 4. Shopify’s content pillars. 5. Miro’s content pillars. 6. Slack’s content pillars…

25 best-in-class pillar page examples to help you get started

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Need inspiration before you start creating topic clusters? Here are 25 pillar page examples from top brands like Hubspot, Semrush, Zapier, and more.

5 topic cluster examples to help you get inspired

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Get inspired with 5 topic cluster examples from Hubspot, Semrush, Zapier, and more.