Subject matter experts bring knowledge and first-hand experience to content, improving its quality.
Category Archives: content marketing
How to address audience pain points through content
Content that empathises with and helps to solve the real pain points of your target audience builds brand trust and increases conversions – here’s how.
How to implement content pillars for a more focused content strategy
Content pillars are the 3-5 topics that you want your brand to be seen as an expert on – a vital foundation for great content marketing.
25 best-in-class pillar page examples to help you get started
Need inspiration before you start creating topic clusters? Here are 25 pillar page examples from top brands like Hubspot, Semrush, Zapier, and more.
5 topic cluster examples to help you get inspired
Get inspired with 5 topic cluster examples from Hubspot, Semrush, Zapier, and more.
8 best keyword clustering tools in 2024 (ft. price, free trials, reviews)
Boost SEO performance with the 8 best keyword clustering tools in 2024 – from Semrush, to Ahrefs, to Keyclusters, and more.
The topic cluster model, explained
The topic cluster model is an effective way to improve SEO performance whilst also ensuring content is well-organised and targets the topics your audience actually care about.
How to build an effective content calendar (ft. templates and tools)
Guidance on how to build an effective content calendar, plus the best tools to get started – Trello, ClickUp, Notion, and more
The complete guide to content marketing for startups
Learn how to master content marketing as a startup – create an effective content strategy to build brand awareness and generate inbound leads.
Tabitha Whiting: High-impact content for high-impact startups 