7 examples of original research content. 1. Buffer’s content pillars. 2. Zapier’s content pillars. 3. Culture Amp’s content pillars. 4. Shopify’s content pillars. 5. Miro’s content pillars. 6. Slack’s content pillars…
Category Archives: content marketing
Content calendar templates for Notion, Google Sheets, and Excel
Free tools: steal my tried and tested content calendar templates for Notion, Excel, and Google Sheets.
How to create compelling original research contentÂ
Original research content is a great way to differentiate your brand and build topical authority, through unique data insights and new angles.
How to harness subject matter experts for higher quality contentÂ
Subject matter experts bring knowledge and first-hand experience to content, improving its quality.
How to address audience pain points through contentÂ
Content that empathises with and helps to solve the real pain points of your target audience builds brand trust and increases conversions – here’s how.
How to implement content pillars for a more focused content strategy
Content pillars are the 3-5 topics that you want your brand to be seen as an expert on – a vital foundation for great content marketing.
25 best-in-class pillar page examples to help you get started
Need inspiration before you start creating topic clusters? Here are 25 pillar page examples from top brands like Hubspot, Semrush, Zapier, and more.
5 topic cluster examples to help you get inspiredÂ
Get inspired with 5 topic cluster examples from Hubspot, Semrush, Zapier, and more.
8 best keyword clustering tools (ft. price, free trials, reviews)
Boost SEO performance with the 8 best keyword clustering tools – from Semrush, to Ahrefs, to Keyclusters, and more.
The topic cluster model, explained
The topic cluster model is an effective way to improve SEO performance whilst also ensuring content is well-organised and targets the topics your audience actually care about.
Tabitha Whiting: High-impact content for high-impact startups 