Featuring content marketing insights and advice from thought leaders like Ashley Segura, Sam Browne, Erica Schneider, and Tomek Rudzki.
Category Archives: content strategy
How to refresh content to stop performance decline (ft. examples)
Content refreshes keep content up-to-date and accurate, crucial for great user experience and for maintaining (even increasing) SEO performance.
Free content strategy templates for Powerpoint and Google Docs
![Content strategy templates [free download]](https://tabithawhiting.com/wp-content/uploads/2025/01/header-content-strategy-template-e1736011912336.png?w=800)
Free tools: steal my tried and tested content strategy templates for Powerpoint / Google Sheets and Word / Google Docs.
Content strategy guide: how to build an impactful content engine
8 steps to develop an impactful content strategy. Step 1: content goals. Step 2: audience analysis. Step 3: brand differentiation. Step 4: content audit. Step 5: content channels and formats. Step 6: pillar topics. Step 7: content cadence. Step 8: success metrics.
How to harness subject matter experts for higher quality content
Subject matter experts bring knowledge and first-hand experience to content, improving its quality.
How to implement content pillars for a more focused content strategy
Content pillars are the 3-5 topics that you want your brand to be seen as an expert on – a vital foundation for great content marketing.
5 topic cluster examples to help you get inspired
Get inspired with 5 topic cluster examples from Hubspot, Semrush, Zapier, and more.
The topic cluster model, explained
The topic cluster model is an effective way to improve SEO performance whilst also ensuring content is well-organised and targets the topics your audience actually care about.
The complete guide to content marketing for startups
Learn how to master content marketing as a startup – create an effective content strategy to build brand awareness and generate inbound leads.
Tabitha Whiting: High-impact content for high-impact startups 