Looking for content writing support? Here’s 16 expert content writers based in Manchester, UK. 1. Tabitha Whiting. 2. Laura Howarth. 3. Ben Hardman. 4. Katy Ratican. 5. Mike Peake…
Author Archives: Tabitha Whiting
Content repurposing guide: get more from existing content
Content repurposing is the practice of reusing a piece of existing content in new ways to increase the reach of its message and create a more efficient content engine.
10 stellar examples of subject matter expert content
10 examples of subject matter expert content. 1. Clay’s ‘build in public’ blogs. 2. Sylvera’s research write ups. 3. Lattice’s interwoven expert quotes. 4. Ravio’s FAQs article. 5. Watershed’s expert-led webinar series…
Real-life examples of customer pain points (+ content ideas to solve them)
Customer pain point examples. Example 1: Customer pain points for a Head of Sustainability persona. Example 2: Customer pain points for a HR or People Team leader persona…
7 examples of content pillars [2025 edition]
7 examples of original research content. 1. Buffer’s content pillars. 2. Zapier’s content pillars. 3. Culture Amp’s content pillars. 4. Shopify’s content pillars. 5. Miro’s content pillars. 6. Slack’s content pillars…
Content calendar templates for Notion, Google Sheets, and Excel
Free tools: steal my tried and tested content calendar templates for Notion, Excel, and Google Sheets.
How to create compelling original research content
Original research content is a great way to differentiate your brand and build topical authority, through unique data insights and new angles.
How to harness subject matter experts for higher quality content
Subject matter experts bring knowledge and first-hand experience to content, improving its quality.
How to address audience pain points through content
Content that empathises with and helps to solve the real pain points of your target audience builds brand trust and increases conversions – here’s how.
How to implement content pillars for a more focused content strategy
Content pillars are the 3-5 topics that you want your brand to be seen as an expert on – a vital foundation for great content marketing.
Tabitha Whiting: High-impact content for high-impact startups 