Explore the top tools for refreshing and optimising existing content. 1. Google Search Console. 2. Animalz Revive. 3. MarketMuse. 4. SEOwind. 5. Clearscope. 6. SurferSEO. 7. Dashboard.
Author Archives: Tabitha Whiting
Atomic Habits by James Clear [10 minute summary]
Atomic Habits by James Clear plots framework for making new habits stick – here’s a summary.
The best climate tech content writers [2025 edition]
17 climate tech content writers to build your brand in 2025. 1. Tabitha Whiting. 2. Antonio Salituro. 3. Rachel Baker. 4. George Geeley. 5. Nici West. 6. Molly Millar. 7. Erica Eller. 8. Amelia Zimmerman. 9. Meg Kendall…
How to refresh content to stop performance decline (ft. examples)
Content refreshes keep content up-to-date and accurate, crucial for great user experience and for maintaining (even increasing) SEO performance.
Free content strategy templates for Powerpoint and Google Docs
![Content strategy templates [free download]](https://tabithawhiting.com/wp-content/uploads/2025/01/header-content-strategy-template-e1736011912336.png?w=800)
Free tools: steal my tried and tested content strategy templates for Powerpoint / Google Sheets and Word / Google Docs.
These talented HR tech writers can elevate your brand
17 top HR tech writers. 1. Tabitha Whiting. 2. Divine Laoye. 3. Camile Hogg. 4. Lucy Jones. 5. Elaine Keep. 6. Annabel Beales. 7. Harrison Mbuvi. 8. Nicola Scoon. 9. Sanketee Kher…
Tip-top examples of original research in content marketing
11 examples of original research content. 1. Gong’s Gong Lab Series. 2. Kamma’s analysis of credible climate transition plans. 3. Supercritical’s biochar market outlook report…
Content strategy guide: how to build an impactful content engine
8 steps to develop an impactful content strategy. Step 1: content goals. Step 2: audience analysis. Step 3: brand differentiation. Step 4: content audit. Step 5: content channels and formats. Step 6: pillar topics. Step 7: content cadence. Step 8: success metrics.
The best content repurposing tools in 2025
Discover the best tools for repurposing content on the market in 2024. 1. Repurpose.io. 2. Welcome. 3. Vidyo. 4. Piktochart. 5. Munch. 6. Wavve. 7. Canva Magic Switch. 8. Designrr. 9. Unifire. 10. Typefully. 11. Content Drips.
11 ways to repurpose content [with real examples]
11 examples of how to repurpose content. 1. The Shopify Masters podcast – podcast to blog. 2. Grace Beverley’s Working Hard, Hardly Working – podcast to video clips for social media. 3. Ravio’s Compensation Trends report – report to blogs…
Tabitha Whiting: High-impact content for high-impact startups 