Tabitha Whiting

Climate change discussions: Why two-way dialogue beats lectures every time

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We need more climate change discussions and conversations, because two-way dialogue is way more effective.

Climate storytelling: Why personal accounts matter more than facts alone

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Incorporating climate change stories of human, local effects is vital to drive action from climate campaigns.

Trusted messengers make all the difference in climate campaigns

Partnering with a trusted voice as the messenger is key to success for climate campaigns – here’s why and how to get it right.

Why your target audience matters in climate change communication

Climate communication needs to be tailored to the priorities and values of a specific audience to be effective

Climate hope and positivity are key to communicating climate change

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To effectively drive action, it’s vital to leave room for climate hope when we communicate about the climate crisis – here’s why.

The best content refresh tools to optimise SEO performance in 2025

Explore the top tools for refreshing and optimising existing content. 1. Google Search Console. 2. Animalz Revive. 3. MarketMuse. 4. SEOwind. 5. Clearscope. 6. SurferSEO. 7. Dashboard.

Atomic Habits by James Clear [10 minute summary]

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Atomic Habits by James Clear plots framework for making new habits stick – here’s a summary.

The best climate tech content writers [2025 edition]

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17 climate tech content writers to build your brand in 2025. 1. Tabitha Whiting. 2. Antonio Salituro. 3. Rachel Baker. 4. George Geeley. 5. Nici West. 6. Molly Millar. 7. Erica Eller. 8. Amelia Zimmerman. 9. Meg Kendall…

How to refresh content to stop performance decline (ft. examples)

Content refreshes keep content up-to-date and accurate, crucial for great user experience and for maintaining (even increasing) SEO performance.

Free content strategy templates for Powerpoint and Google Docs

Content strategy templates [free download]

Free tools: steal my tried and tested content strategy templates for Powerpoint / Google Sheets and Word / Google Docs.