Standout B2B content marketing examples for your swipe file – creative, smart, unique.
Category Archives: content writing
Tip-top examples of original research in content marketing
11 examples of original research content. 1. Gong’s Gong Lab Series. 2. Kamma’s analysis of credible climate transition plans. 3. Supercritical’s biochar market outlook report…
The best content repurposing tools in 2025
Discover the best tools for repurposing content on the market in 2024. 1. Repurpose.io. 2. Welcome. 3. Vidyo. 4. Piktochart. 5. Munch. 6. Wavve. 7. Canva Magic Switch. 8. Designrr. 9. Unifire. 10. Typefully. 11. Content Drips.
11 ways to repurpose content [with real examples]
11 examples of how to repurpose content. 1. The Shopify Masters podcast – podcast to blog. 2. Grace Beverley’s Working Hard, Hardly Working – podcast to video clips for social media. 3. Ravio’s Compensation Trends report – report to blogs…
Content repurposing guide: get more from existing content
Content repurposing is the practice of reusing a piece of existing content in new ways to increase the reach of its message and create a more efficient content engine.
10 stellar examples of subject matter expert content
10 examples of subject matter expert content. 1. Clay’s ‘build in public’ blogs. 2. Sylvera’s research write ups. 3. Lattice’s interwoven expert quotes. 4. Ravio’s FAQs article. 5. Watershed’s expert-led webinar series…
Real-life examples of customer pain points (+ content ideas to solve them)
Customer pain point examples. Example 1: Customer pain points for a Head of Sustainability persona. Example 2: Customer pain points for a HR or People Team leader persona…
7 examples of content pillars [2025 edition]
7 examples of original research content. 1. Buffer’s content pillars. 2. Zapier’s content pillars. 3. Culture Amp’s content pillars. 4. Shopify’s content pillars. 5. Miro’s content pillars. 6. Slack’s content pillars…
How to create compelling original research content
Original research content is a great way to differentiate your brand and build topical authority, through unique data insights and new angles.
How to harness subject matter experts for higher quality content
Subject matter experts bring knowledge and first-hand experience to content, improving its quality.
Tabitha Whiting: High-impact content for high-impact startups 