8 steps to develop an impactful content strategy. Step 1: content goals. Step 2: audience analysis. Step 3: brand differentiation. Step 4: content audit. Step 5: content channels and formats. Step 6: pillar topics. Step 7: content cadence. Step 8: success metrics.
Category Archives: content marketing
The best content repurposing tools in 2025
Discover the best tools for repurposing content on the market in 2024. 1. Repurpose.io. 2. Welcome. 3. Vidyo. 4. Piktochart. 5. Munch. 6. Wavve. 7. Canva Magic Switch. 8. Designrr. 9. Unifire. 10. Typefully. 11. Content Drips.
11 ways to repurpose content [with real examples]
11 examples of how to repurpose content. 1. The Shopify Masters podcast – podcast to blog. 2. Grace Beverley’s Working Hard, Hardly Working – podcast to video clips for social media. 3. Ravio’s Compensation Trends report – report to blogs…
16 content writers available to hire now in Manchester (UK)
Looking for content writing support? Here’s 16 expert content writers based in Manchester, UK. 1. Tabitha Whiting. 2. Laura Howarth. 3. Ben Hardman. 4. Katy Ratican. 5. Mike Peake…
Content repurposing guide: get more from existing content
Content repurposing is the practice of reusing a piece of existing content in new ways to increase the reach of its message and create a more efficient content engine.
10 stellar examples of subject matter expert content
10 examples of subject matter expert content. 1. Clay’s ‘build in public’ blogs. 2. Sylvera’s research write ups. 3. Lattice’s interwoven expert quotes. 4. Ravio’s FAQs article. 5. Watershed’s expert-led webinar series…
Real-life examples of customer pain points (+ content ideas to solve them)
Customer pain point examples. Example 1: Customer pain points for a Head of Sustainability persona. Example 2: Customer pain points for a HR or People Team leader persona…
7 examples of content pillars [2025 edition]
7 examples of original research content. 1. Buffer’s content pillars. 2. Zapier’s content pillars. 3. Culture Amp’s content pillars. 4. Shopify’s content pillars. 5. Miro’s content pillars. 6. Slack’s content pillars…
Content calendar templates for Notion, Google Sheets, and Excel
Free tools: steal my tried and tested content calendar templates for Notion, Excel, and Google Sheets.
How to create compelling original research content
Original research content is a great way to differentiate your brand and build topical authority, through unique data insights and new angles.
Tabitha Whiting: High-impact content for high-impact startups 