Finding the right freelance content writer for your needs can feel like a needle in a haystack situation.

There are SO many content writers in the UK today.

And there are also SO many freelancer platforms that promise you they’ll find you the perfect match (which feels a lot more like dating than supplier sourcing).

Even when you specifically seek out freelancers with B2B SaaS content writing experience, the pool doesn’t get much smaller.

It’s hard to know how to choose the person to work with.

To help you narrow it down, I’ve done the annoying research part for you and found the best B2B SaaS freelance content writers that are available in the UK right now.

I’ve included the services they offer, any particular subject expertise they have, and examples of work – so you can easily get a feel for which feel like a good fit for your content marketing needs.

Article last updated: 16th December 2025

23 top B2B SaaS content writers

Here’s the list in brief before we dive on in – complete with links to each section so that you can jump straight to a name if it feels like it ✨ calls out ✨ to you:

1. Tabitha Whiting

Yup. It’s me. Yours truly. A real surprise, I know, given you’re on my website and all.

In case you don’t already know me – hey, I’m Tabitha.

I’m a freelance content writer and content strategist, based in Manchester, UK.

My expertise lies in two areas: developing the right strategic content foundations for early-stage startups, and writing in-depth, expert and research-driven content that builds brand authority.

Here are three content writing examples I’m proud of:

Kamma report: State of the Climate Transition for Mortgage Lenders 2024 (long-form content, data-led content, original research report)
Ravio blog: The best (and worst) tools for salary benchmarking (BoFU content, SEO optimised content, high conversion rate to product demo)
Lune blog: A deep dive on Direct Air Capture (DAC) (ToFU content, long-form content, subject matter expert interview, SEO optimised content).

View more examples of work.

If that sounds like what you’re looking for – drop me a line via email or on LinkedIn, and let’s chat about your content goals.

When I’m not writing B2B content, you’ll often find me engrossed in a true crime documentary 🎥 with a crafty project 🧶🎨 and my cat-best-friends Alfie and Betty in my lap 🐈‍⬛, or you might find me post-yoga class 🧘 sitting in one of Manchester’s indie cafes, oat milk filter in hand ☕, nose-deep in my latest read 📖.

2. Pawel Tatarek

Pawel Tatarek is a freelance content writer, editor and content engineer who works with B2B SaaS companies and SEO agencies to refresh existing content, create new content, and build content workflows that scale. He’s based in Sheffield, UK.

Pawel’s freelance content services:

SEO blog writing
Case studies
Original research reports, whitepapers, and EBooks
Content refreshes and SEO optimisation
Content editing

Examples of Pawel’s content writing:

Userpilot case study: How CYBERBIZ Revamped Their Admin Panel With Userpilot
Editorial.link research report: The State of Link Building in 2025
Doofinder SEO blog: Optimise your eCommerce product pages for SEO in 9 steps

3. Siobhan Keeley

Siobhan Keeley is a content writer and editor for purpose-driven brands and agencies that prioritise social responsibility and sustainability. Siobhan is based in Manchester, UK, and has 10+ years of experience in content marketing.

Siobhan’s freelance content services:

Content writing
Content editing

Siobhan’s subject expertise:

Travel
Technology

Siobhan’s examples of content writing:

TaxScouts blog: Does flipping houses avoid Capital Gains Tax?
Newsletter Glue blog: How to create viral thought leadership content
Distant Journeys blog: The ultimate Japan travel guide

4. Lauren McKay

Lauren McKay is a freelance copywriter and content strategist, based in Edinburgh in Scotland. Lauren has particular proficiency in SEO copywriting and content.

Lauren’s freelance content services:

Content writing
Content audits
Content strategy
Content training

Lauren’s subject expertise:

Travel
Fitness
Fashion

Examples of Lauren’s content writing:

ESPC blog: Living in Dumfries and Galloway
ShippyPro blog: Ecommerce shipping strategy for Shopify
FirstMortgage landing page: Edinburgh local property guide

5. Georgie Walsh

Georgie Walsh is a B2B content writer based in Peterborough, UK. Georgie specialises in copywriting, crafting engaging copy for B2B tech companies.

Georgie’s freelance content services:

Content writing
Web copywriting
LinkedIn content
Case studies

Examples of Georgia’s content writing:

LoyaltyLion blog: Unlocking Repeat Purchases: Your Data-Driven Guide to Mastering Black Friday
Intigriti e-book: A guide to securing SaaS applications with continuous crowdsourced testing
LoyaltyLion case study: Astrid and Miyu

6. Mark Myerson

Mark Myerson is a freelance content writer with 10+ years of experience in technology writing. He’s based in Devon, in the UK. Mark was originally a tech journalist, before moving into content marketing for B2B SaaS companies.

Mark’s freelance content services:

Content marketing
SEO content writing
White papers
Ad copywriting
Case study creation

Mark’s subject expertise:

AI
Technology

Examples of Mark’s content writing:

Superhuman blog: How to read faster
Product and tech reviews for Gadgetflow e.g. Smurtle is a fun upgrade for your speaker, 13 awesome accessories for your MacBook, etc
OneSky: What is a translation manager?

7. Stacey Meadwell

Stacey Meadwell is a content writer and editor, and also provides training for content and marketing teams. Stacey specialises in property journalism (with 20+ years of experience!) as well as content development for B2B built environment companies. She’s based in London, UK.

Stacey’s freelance content services:

Content writing
Content editing
Content consultancy / training / troubleshooting
Ghostwriting
Event moderation
Podcast interviews

Stacey’s subject expertise:

Built environment

Examples of Stacey’s content writing:

Ridge round-table discussion moderation and write up: The rise of Build-to-Rent housing in the UK
Trowers and Hamlin blog: Social value: Drivers for change
Carter and Jones newsletter interview: Residential valuations: the unusual and the wonderful

8. Jessica Stronach

Jessica Stronach is a content writer and editor for B2B SaaS companies, based in Dumferline in Scotland. Jessica has 14 years of experience working in content teams, as well as a background in managing editor roles.

Jessica’s freelance content services:

Content writing
Thought leadership content
Case studies
Editing

Jessica’s subject expertise:

Accounting tech
Learning tech

9. Jack Bamfield

Jack Bamfield is a B2B content writer based in Manchester, UK. He has 7+ years of experience across PR, communications, and digital marketing, and specialises in editorial writing for agencies and media teams.

Jack’s freelance content services:

White papers
Content writing
Copywriting
Press releases and media articles

Jack’s subject expertise:

Education
Personal finance
Environmental, Social, and Governance in business (ESG)
Property and real estate

Examples of Jack’s content writing:

British Water blog: How do you create a vibrant innovation culture?
SMoney blog: The most crowded airports in the world
ZenBusiness report: The freelancer pay gap

10. Melissa Malec

Melissa Malec is a B2B content writer based in Kent, UK. Melissa specialises in buyer-centric content writing.

Melissa’s freelance content services:

Content writing
Content strategy
Content management
Website copy

Melissa’s subject expertise:

HR tech
L&D tech
Workplace tech

Examples of Melissa’s content content writing:

Uncapped blog: The rise of the fractional C-suite
CCW Europe Digital blog: How CX excellence can build brand loyalty
Waggle AI blog: 11 essential soft skills for managers and how to build them

11. Hannah Abbott

Hannah Abbott is an experienced copywriter and content specialist who supports B2B SaaS and technology companies. Hannah has a background in press and media, having worked in print and broadcast journalism as well as PR. She is based in Cardiff, UK.

Hannah’s freelance content services:

Website copy
Case studies
Email writing
Video script writing
Content writing
Tone of voice development

Examples of Hannah’s content writing:

Brightpearl report: The hyper-scalable era is here
Inventory Planner case study: Furniture brand upsizes revenue by 20% with inventory planner

12. Gemma Sheehan

Gemma Sheehan is a freelance content, copywriting and marketing specialist who specialises in B2B SaaS. Gemma is based in London, UK.

Gemma’s services:

Long-form content writing
Web copy
Sales copy

Examples of Gemma’s content writing:

Papercup blog: Why now is the time to adopt AI dubbing
Papercup blog: The state of video advertising
Salesflow case study: Saving Axented 50 hours a week

13. Alex McDonald

Alex McDonald is a copywriter and content writer for B2B and B2B brands, working across a range of industries. Alex is based in Manchester, UK.

Alex’s freelance content services:

Content strategy and consultancy
Content writing
Product descriptions
Social media content
Email campaigns
Press releases
Video script writing

Examples of Alex’s content writing:

Umlaut blog: Great design is heard, not just seen
Ecomtrack blog: Why are your Facebook ad metrics down since the iOS 14.5 update?
Blisspot e-book: World-class wellbeing for teams and businesses to grow and thrive

14. Lakshmi Puthanveedu

Lakshmi Puthanveedu is a Digital Communications Specialist with over 8 years of experience crafting compelling narratives and driving brand engagement. Lakshmi is based in Aberdeen, Scotland.

Lakshmi’s freelance content services:

Ghostwriting
SEO content writing
Editing
Copywriting
Translation

Examples of Lakshmi’s content writing:

AhaSlides blog: Nano-learning: How to run bite-sized lessons
AhaSlides blog: 10 PowerPoint party ideas
Evance Consulting website copy

15. Matthew Mace

Matthew Mace is a freelance content writer who specialises in SEO content for health and fitness brands. Matthew is based in Cumbria, UK.

Matthew’s freelance content services:

Blog content writing
SEO content writing
SEO coaching
LinkedIn ghostwriting

Matthew’s subject expertise:

Health and fitness

Examples of Matthew’s content writing:

Livestrong blog: What is a tempo run?
RCA blog: Cycling power zones: the ultimate guide
Styrkr blog: Why is hydration important in sport?

16. Emma Dow

Emma Dow is an SEO content writer and strategist, based in Derby in the UK.

Emma’s freelance content services:

SEO strategy
SEO content writing

Examples of Emma’s content writing:

SEO optimisation and content design for Semrush blogs e.g. 7 strategies for creating epic content that converts
Brother blog: How to create a strong cybersecurity culture
Vinterior blog: Sustainable furniture: Design with a conscience

17. Grace Hall

Grace Hall is a freelance copywriter and content writer with a background in psychology and counselling. Grace is based in Salford, UK.

Grace’s freelance content services:

Copywriter
Content writer

Grace’s subject expertise:

Mental health and wellbeing
Occupational health
Recruitment
Tech
Marketing
Risk management

18. Rhian Stevens

Rhian Stevens is an experienced copywriter and content writer who also offers support in content strategy development. Rhian is based in Bristol, UK.

Rhian’s freelance content services:

Website content
Email marketing copy
Sales enablement materials
Content strategy

Rhian’s subject expertise:

Automotive
Renewable energy
Beauty

Examples of Rhian’s content writing:

Innovation Automotive: product brochure
Thomas International blog: 10 traits of highly effective project managers
New Icon CSO thought leadership blog: The satellite technology’s ongoing impact on IoT

19. Camille Hogg

Camille Hogg is a freelance content writer who specialises in content for HR tech companies. Camille is a former journalist and so excels at research-backed, long-form content as well as brand journalism. She is based in London, UK.

Camille’s freelance content services:

Content writing
Brand journalism
Case studies

Camille’s subject expertise:

HR tech

Examples of Camille’s content writing:

Peakon report: Employee expectations report 2020
Metaview guide: Interview training that raises the bar
Dandi blog: Using data to better understand attrition and retention

20. Anna Metcalfe

Anna Metcalfe is a freelance content writer who supports B2B SaaS and technology companies to build content libraries – especially articles and ebooks. Anna is based in Great Malvern, UK.

Anna’s freelance content services:

Content writing
Case studies

Anna’s subject expertise:

Technology

21. Sian Meades-Williams

Sian Meades-Williams is a freelance writer and author, who also runs the Freelance Writing Jobs newsletter. Sian is based in London, UK.

Sian’ freelance content services:

Copywriting
Newsletter strategy and writing
Digital PR / editorial writing

Examples of Sian’s content writing:

Writer’s Digest blog: 9 pros and cons of writing a newsletter
BBC Good Food blog: 9 best citrus gins taste tested
Freelance corner blog: How freelancers can stay focused

22. Kath Finney

Kath Finney is a freelance copywriter who writes copy for websites, blogs, emails, and print marketing materials. Kath is based in Cheshire, UK.

Kath’s freelance content services:

SEO content writing
Blog writing
Email writing
Product descriptions

Kath’s subject expertise:

Higher education
Outdoors

23. Kevin Cyriac Tom

Kevin Cyriac Tom is a content writer with 5+ years of experience writing SEO-friendly content for B2B tech companies. Kevin is based in the India.

Kevin’s freelance content services:

SEO content writing
Long-form content writing
Product-led / BOFU content e.g. product reviews, comparisons

Kevin’s subject expertise:

Business tech
HR tech
Finance

Examples of Kevin’s content writing:

Techopedia blog: How to pay independent contractors: A guide
Technopedia blog: Gusto payroll vs Paychex
CFO club: Your 2024 ERP price guide

The best freelance content writers for B2B SaaS in the UK [2026]