How to approach marketing as a climate tech startup – advice from 12 industry experts.
Category Archives: climate communication
5 (research-backed) climate communication principles for messages that actually work
For clear climate change communication, stick to these 5 principles. 1) Find messengers people actually trust. 2) Know your audience inside out. 3) Share human stories, not abstract statistics. 4) Balance fear with hope. 5) Start conversations, not lectures.
Climate change discussions: Why two-way dialogue beats lectures every time
We need more climate change discussions and conversations, because two-way dialogue is way more effective.
Climate storytelling: Why personal accounts matter more than facts alone
Incorporating climate change stories of human, local effects is vital to drive action from climate campaigns.
Trusted messengers make all the difference in climate campaigns
Partnering with a trusted voice as the messenger is key to success for climate campaigns – here’s why and how to get it right.
Why your target audience matters in climate change communication
Climate communication needs to be tailored to the priorities and values of a specific audience to be effective
Climate hope and positivity are key to communicating climate change
To effectively drive action, it’s vital to leave room for climate hope when we communicate about the climate crisis – here’s why.
The best climate tech content writers [2025 edition]
17 climate tech content writers to build your brand in 2025. 1. Tabitha Whiting. 2. Antonio Salituro. 3. Rachel Baker. 4. George Geeley. 5. Nici West. 6. Molly Millar. 7. Erica Eller. 8. Amelia Zimmerman. 9. Meg Kendall…
‘Sustainable Style’: The Greenwashing Truth Behind H&M’s Conscious Collection Adverts
Can a fast fashion brand like H and M ever really be sustainable, or is it just greenwashing?
E.On’s ‘It’s Time’ ad campaign: we’re ‘all’ just watching the world burn
Can an oil and gas company like E.On ever really switch to low carbon, or is it just greenwashing? Let’s find out.
Tabitha Whiting: High-impact content for high-impact startups 