The best climate tech content writers [2025 edition]

Posted byTabitha WhitingPosted inclimate communication, content marketing, working with freelancers
photo of a writer wearing a yellow jumper sitting at a wooden desk writing on a laptop

It’s always helpful to work with content writers that have industry knowledge.

That’s especially true for climate tech companies. 

Climate tech is a sector working to address the biggest challenge that humanity has ever faced – you’re dealing with an emotionally charged topic area that can raise very strong opinions in potential customers, and needs to be handled correctly.

It’s also a complex sector, full of technical and scientific innovation that requires in-depth research and curiosity to portray accurately.

So, if you’re looking to build a content engine that will demonstrate brand expertise and resonate with potential prospects, it makes sense to collaborate with a content writer who has existing climate tech experience.

17 top climate tech content writers 

Luckily for you, there are lots of brilliant climate tech content writers today who have chosen to use their writing skills and expertise to help companies working on climate solutions to build their brand. 

And this article will introduce you to 17 top climate tech content writers:

  1. Tabitha Whiting
  2. Antonio Salituro
  3. Rachel Baker
  4. George Steeley
  5. Nici West
  6. Molly Millar
  7. Erica Eller
  8. Amelia Zimmerman
  9. Meg Kendall
  10. Rebekah Mays
  11. Jamie Thomson
  12. Camille Charleut
  13. Julia Yamamoto
  14. Tricina Elliker
  15. Aaron Mok
  16. Daina Goldfinger
  17. Alessandro Ravanetti

1. Tabitha Whiting

Tabitha Whiting headshot, freelance content writer for climate tech

Hey! I’m a content strategist and writer based in Manchester, UK.

I’ve worked in the climate change space for a long time. 

Earlier in my career I worked in-house as the Marketing Manager for Oxfordshire-based social enterprise the Low Carbon Hub. Even though it was a generalist marketing role, it involved a lot of content marketing – especially as I led on the go-to-market for two retrofit spin-offs: Cosy Homes Oxfordshire and Energy Solutions Oxfordshire. 

This is also where I built up my knowledge of effective climate change communication (vital to avoid being seen as greenwashing).

In 2021 I moved to Manchester in the midst of the pandemic. I needed a remote-first role, and that was my entry point to climate tech.

I became the first content marketing hire for carbon accounting and carbon markets startup Lune, where I developed the strategy to build an effective content engine from the ground up – producing lots of educational content on the right way to do carbon offsetting (like understanding additionality, for instance), deep dives on carbon projects (like this direct air capture guide), and sales enablement content to support commercial goals (like this carbon project evaluation methodology).

Screenshots of three blogs from the Lune website

More recently, I worked with climate property data startup Kamma to elevate their brand awareness and expertise with an audience of mortgage lenders. 

This was achieved through the creation and distribution of the State of the Climate Transition for Mortgage Lenders 2024 – an original research report featuring insights from Kamma’s data as well as expert viewpoints via an industry survey. Distribution included PR, partnership collaborations, repurposing into blog posts, building a surrounding topic cluster on the topic of climate transition planning, LinkedIn posts focused on data insights, and more.

Kamma's report: The state of the climate transition for mortgage lenders in 2024

There’s more information about all of these previous projects on my website.

Sounds like a fit? Get in touch or drop me a DM on LinkedIn and let’s chat how we could differentiate and elevate your climate tech brand in 2025.  

2. Antonio Salituro

Antonio Salituro headshot, freelance content writer for climate tech

Antonio Salituro is a freelance content writer who focuses on copywriting for sustainable solutions. Antonio has a PhD in Environmental Science and has worked in several sustainability roles before becoming a copywriter: climate tech engineer, carbon footprint consultant, circular economy designer. He’s based in Ramsgate, UK.

Here’s a few examples of Antonio’s content writing for climate tech brands:

3. Rachel Baker

Rachel Baker headshot, freelance content writer for climate tech

Rachel Baker is a freelancer content and copywriter based in Birmingham, UK who works exclusively with ethical businesses – including a bundle for climate tech startups. Rachel has a background in content management and SEO, and is also certified by Carbon Literacy.

Here’s a few examples of Rachel’s content writing for climate tech brands:

4. George Steeley

George Steeley headshot, freelance content writer for climate tech

George Steeley is a freelance copywriter who specialises in writing brand and product messaging, as well as writing content for blogs, emails, social media, and more. George has experience working with climate tech companies, but also works across other industries. He is based in San Francisco, USA.

Here’s a few examples of George’s work for climate tech brands:

5. Nici West

Nici West headshot, freelance content writer for climate tech

Nici West is a freelance content writer, copywriter, and editor based in London, UK. Nici identifies as ‘climate curious’ and so particularly wants to work with organisations focused on climate solutions. 

Here’s a few examples of Nici’s content writing projects: 

6. Molly Millar

Molly Millar headshot, freelance content writer for climate tech

Molly Millar is a freelance copywriter who works with climate tech startups, nonprofits, consultancies, and editorial platforms on content writing, video content, and journalism. 

Here’s a few examples of Molly’s content writing for climate tech brands:

7. Erica Eller

Erica Eller headshot, freelance content writer for climate tech

Erica Eller is a freelance copywriter for sustainable B2B companies, with particular expertise in climate risk reporting and disclosures. Erica is based in Berlin.

Here’s a few examples of Erica’s content writing for climate tech brands:

8. Amelia Zimmerman

Amelia Zimmerman headshot, freelance content writer for climate tech

Amelia Zimmerman is a freelance content strategist and writer based in Toronto, Canada. Amelia is also co-founder of The Climate Hub. She specifically works with climate tech companies, especially those in the carbon markets space.

Here’s a few examples of Amelia’s content writing for climate tech brands:

9. Meg Kendall

Meg Kendall headshot, freelance content writer for climate tech

Meg Kendall is a freelance copywriter and strategist for climate tech companies, who specialises in market positioning and brand messaging. Meg is based in New York, USA and is also co-founder of The Climate Hub, alongside Amelia. 

Here’s a few examples of Meg’s content writing for climate tech brands:

10. Rebekah Mays

Rebekah Mays headshot, freelance content writer for climate tech

Rebekah Mays is a freelance content strategist and writer for B2B climate tech companies. Rebekah is based in the Netherlands.

Here’s a few examples of Rebekah’s content writing for climate tech brands:

11. Jamie Thomson

Jamie Thomson headshot, freelance content writer for climate tech

Jamie Thomson is a freelance copywriter based in Edinburgh, UK. Jamie works across several industries, including the energy sector and sustainability. 

Here’s a few examples of Jamie’s content writing:

12. Camille Charluet

Camille Charleut headshot, freelance content writer for climate tech

Camille Charleut is a purpose-driven freelance writer and content marketer based in France. Camille has 7+ years of experience in journalism and marketing, and now specialises in supporting climate tech brands on a freelance basis – especially those in the EV and battery space.

Here’s a few examples of Camille’s climate tech content writing:

13. Julia Yamamoto

Julia Yamamoto headshot, freelance content writer for climate tech

Julia Yamamoto is a freelance communications strategist and content writer. Julia worked at IBM for 20 years before moving into freelance writing. She specifically focuses on  technology, including climate tech, where she has particular expertise in carbon markets and wildlife conservation. 

Here’s a few examples of Julia’s climate tech content writing:

14. Tricina Elliker

Tricina Elliker headshot, freelance content writer for climate tech

Tricina Elliker is a freelancer writer based in Portland, USA. Tricina specialises in supporting companies in the climate tech, science, and sustainability space to create engaging content. 

Here’s a few examples of Tricina’s content writing:

15. Aaron Mok

Aaron Mok headshot, freelance content writer for climate tech

Aaron Mok is a technology journalist and freelance content writer. Aaron covers stories related to climate tech, as well as other subject areas such as AI, labour, and culture.

Here’s a few examples of Aaron’s content writing for tech and climate tech:

16. Daina Goldfinger

Daina Goldfinger headshot, freelance content writer for climate tech

Daina Goldfinger is a freelance writer and content marketer in sustainability and climate tech. Daina has 10+ years of experience in content and editorial, including working in-house in a climate tech startup. She is based in the USA.

Here’s a few examples of Daina’s climate tech content writing:

17. Alessandro Ravanetti

Alessandro Ravanetti headshot, freelance content writer for climate tech

Alessandro Ravanetti is a freelance content writer for climate tech and fintech companies and business publications. Alessandro also runs the Techstars Startup Digest Fintech newsletter. He is based in Barcelona, Spain.

Here’s a few examples of Alessandro’s content writing for tech brands: