I’ve googled the term ‘content strategy template’ many times in my marketing career.

But I rarely found a template that was actually useful for the content strategy I wanted to build. 

So, over the years, I’ve developed and refined my own content strategy templates.

And now I’m sharing them to help my fellow content marketers out. They’re completely free and ungated – just head to the links below to get started.

• Content strategy template for Google Docs / Word
• Content strategy template for Google Slides / Powerpoint

What’s included in the content strategy templates?

Both content strategy templates contain sections for all of the vital information that any content strategy should contain:

• Content goals
• Target audience analysis
• Brand differentiation analysis 
• Content audit and current performance
• Content production: pillar topics, channels, formats, and cadence
• Success metrics and KPIs.

There are examples throughout for each of these factors – and you can also find further guidance and explanation in my content strategy guide. 

The Google Docs / Word template has more space for detailed analysis, intended as a document that will support the content marketing team’s planning and production.

The Google Slides / PPT template is lighter on the detail, intended as a version that can be used when presenting the strategy to key stakeholders for alignment and buy-in.

Content strategy template for Google Docs / Word

I personally find it easiest to build a content strategy in Google Docs (or Word if Microsoft is your jam).

It’s easy to structure the document in a way that makes it quick to navigate and find specific pieces of information, but also has the flexibility to enable you to add as much context and information as you need to make the strategy actually useful as a reference point to guide decision-making, and to link to other documentation such as customer research notes.

Content strategy template for Google Slides / Powerpoint

Getting buy-in on a content strategy from senior leadership stakeholders is often the hardest part of the process – but having a clear presentation template to hand can make it less stressful.

That’s where the Google Slides / PPT version of the content strategy template comes in, covering all the top-level details that will help you get buy-in from stakeholders.

🤯 Need further support with your content strategy?

If you aren’t sure how to fill in the template for your company, then you might benefit from a content strategy audit.