Portfolio

Here’s some examples of what I’ve been working on – content I’m proud of that drives real results for startups:

Startup content strategy
Research reports
Expert collaborations
SEO/LLM content

Startup content strategy

Ravio

HR tech / Equal pay startup • 2023-present

Built content strategy from scratch as first content hire – establishing Ravio as industry-leading authority in compensation from zero brand presence, driving results such as £82,500 monthly pipeline from organic search and £550k revenue influenced by research reports.

View strategy breakdown →

Research reports

Compensation trends report

Ravio • 2023, 2024

4,500+ downloads • £550k+ revenue influenced

Annual research report on the latest trends in compensation and hiring, featuring data from Ravio’s proprietary dataset and an audience survey, as well as insights from industry leaders.

Read 2024 report →

Climate tech marketing research

Independent • 2025

Research on climate tech marketing, featuring 7 key lessons from 12 subject matter experts.

Read research →

AI jobs and salaries report

Ravio • 2025

Report on in demand roles on the tech job market in 2025, featuring the rise of AI skillsets.

Read report →

The State of Climate Transition in 2024

Kamma • 2024

Comparative analysis on the climate transition plans of the 85 UK mortgage lenders.